Specifications include, but are not limited to: State Fair Community College seeks an experienced agency to assist the Marketing and Communications office creating a comprehensive brand strategy, based on research and data, that is unique to State Fair Community College and the communities it serves, which may include creative content to support the brand, including digital and traditional platforms.. State Fair Community College seeks an experienced agency to assist the Marketing and Communications office in planning and buying media to promote awareness and enrollment for traditional and adult learners. Enrollment periods at the college are generally open during November and December (for Spring) and March through August for Summer and Fall semesters. The advertising budget for these initiatives for FY23 (July 1, 2022-June 30, 2023) is approximately $200,000, but may be increased or decreased annually based on board-approved available funding. Events, activities and specific initiatives also occur throughout the academic year (August through May) and typically require advertising and publications to create awareness, interest and engagement. These activities are not included in the allowed budget; however, planning and buying for individual flights/requests are possible based on events, various program needs, start-ups, etc. Media planning and buying for noncredit enrollment is also not included in the above-stated budget. The chosen vendor/agency will work closely with the Executive Director of Marketing and Communications and will need to be or become knowledgeable of the college’s objectives, target audiences, demographics, geographies, etc. (as established through the brand audit) in order to develop and plan and choose media effectively. The proposal should include at least one on-ground meeting prior to the open enrollment period with staff to understand the college's objectives and priorities and ask relevant questions and to review and discuss the creative direction in order to coordinate objectives and the plan. Creative services will typically be handled in-house by the SFCC Marketing and Communications office, but the option for creative support, including video production, graphic design and desktop publications could be provided by the vendor/agency at an additional cost.
