Specifications include, but are not limited to:The Mid-America Regional Council (MARC) is requesting qualifications from a consultant or consultant team to develop a cohesive, overall communications strategy to build public understanding and support for regional green infrastructure (GI) plans and investments in metro Kansas City. The communications strategy should include specific recommendations for framing, messaging, branding and overall graphic look and feel. Proposed Project Tasks Task 1: Review existing plans and data. MARC and the consultant will review existing communications materials from relevant local and national studies and reports. Task 2: Clarify target audiences. Public communications are intended to build public understanding and support, to create new constituencies, and ultimately, to influence decision-making in support of GI investments and management. Consultant recommendations about targeted demographics would be a necessary first step, along with recommendations about specific actions we would hope each demographic group would undertake. Task 3: Develop approach to GI framing, messaging and branding. The consultant will recommend an overall strategic communications approach, including framing the issues, developing messaging for various audiences, branding, and creating an overall look-and-feel for graphic design. The consultant will advise MARC about how the MetroGreen brand and logo should be incorporated into future GI outreach and communications. Task 4: Refine approach through stakeholder engagement. Consultant will meet with MARC and targeted stakeholders to receive input on recommended approaches and determine what messages and visuals are most effective. One iteration of feedback is anticipated. Task 5: Prepare and submit final report. The consultant will prepare a final report that outlines the recommended approach/strategy (including key audiences, messages, proposed branding and graphic design) for GI communications. The consultant will provide vector artwork for all graphics.
