Specifications include, but are not limited to: The successful Consultant will meet the following requirements: 7.2.1 Serve as a non-exclusive, full-service advertising, branding, marketing, media, and communications agency to promote STLCPD.; 7.2.2 Work with the department to develop an overall strategy to improve their image and make the public more aware of available resources.; 7.2.3 Analyze all relevant research to recommend the best strategies and media channels, and may conduct additional research, in order to suggest refinements to strategies, campaigns or creative executions.; 7.2.4 Perform all necessary services related to the successful development and execution of advertisements including TV, radio, print, direct mail, and digital and internet marketing, including cost-effective media production and buying methods. Proposals should include an explanation of what production methods would be used.; 7.2.5 Perform media production services including but not limited to: creative concept, graphic design, photography, copywriting, talent/ownership negotiations, pre-press and printing. The successful bidder will perform all aspects of film, video, radio, digital and other new media direction, production and post-production including: creative concept, development, copywriting, casting, talent/ownership negotiations, shooting, editing, dubbing and trafficking.; 7.2.6 Provide full media planning, buying and creative services related to the production and execution of advanced digital technologies such as internet marketing, mobile marketing, social media messaging and other new technologies as agreed upon in consultation with the department.; 7.2.7 Perform media-buying services to purchase advertising across all types of media including but not limited to: pre-buy analysis, media planning, media buying (negotiating best rates and placement), tracking and post-buy analysis.; 7.2.8 Identify media placement alternatives on a project-by-project basis, obtain cost estimates for these placements and then subsequent to the initiation of any project, submit a detailed accounting of all purchases made on a monthly basis.; 7.2.9 Work in collaboration with department staff and provide advice, counsel and assistance on matters pertaining to marketing and advertising to ensure the brand is being carried out effectively.; 7.2.10 Upon request the Consultant will prepare a written analysis of the campaign, including effectiveness, results and recommendations for improvements.
