2.1.1 The final product will include the following deliverables: 2.1.1.1 1-2 minute program explainer video. 2.1.1.2 1 30-second and 1 15-second video spot for television, OTT and social. 2.1.1.3 Gallery of branded stock imagery and video, including representation of the target audience and diverse families. 2.1.1.4 1 30-second and 1 15-second audio advertisement for use in radio and music/podcast streaming. 2.1.1.5 Research and recommendations for best practices, platforms and timing to ensure sustained messaging reaches target audience. 2.1.1.6 Placement plan and budget outline for radio/streaming, television, OTT and social media advertising for one year. 2.1.2 We are open to collaboration, revisions and new creative concepts. It is preferred for the agency to conduct casting; however, we are available for assistance with casting families who have participated in Family Connects.
