The selected consultant will create visual elements and messaging. They will evaluate the City’s current tagline to determine if update is necessary. They will offer guidance on establishing a brand system that incorporates current departmental logos (Fire, Police, Parks and Recreation) and creates sub-brands for other departments like Planning and Development, Public Works, etc. Deliverables 1. Conduct research with the community and staff to evaluate values and identity. a. Public Outreach: Coordination of public outreach will be an essential component of this process. The Consultants will conduct robust public participation, including surveys, an internet presence, public meetings, and topic-specific meetings, as necessary. The Consultants shall seek diverse participation in the planning process; proving ongoing and understandable information for all participants while using a variety of communication channels to inform and involve the community. In addition, the Consultants will coordinate with key stakeholders, residents, and outside agencies that provide service and/or expertise within the City of Brentwood. 2. Development of a City of Brentwood logo, logo variations, and incorporation of / or development of new city tagline. a. Create authentic and relevant logo mock-ups and taglines that effectively communicate the City’s identity. b. Incorporate sub-brands for City Departments that use the City logo. Connect the Fire, Police, Parks and Recreation, Planning and Development, and Public Works departments with the City’s logo while maintaining their identity and mission. c. Create a color palette for print and web. Design a versatile color palette with high-contrast hues to provide the City with greater flexibility in creating branded materials. Ensure the colors adhere to accessibility requirements for print and online. d. Establish fonts for print and web. Fonts should be easy to read, accessible, and readily available for use in both print and online contexts...
