The selected contractor will be responsible for developing, producing and delivering creative design services. The requested products of the selected contractor will be determined through the planning process, but may include: • Concept development (media campaign creative design concepts, tag lines, etc.) • Billboard and bus/bus shelter advertisement design • Radio and television script development • Print design (text, graphics, photographs, etc.) • Digital ad designs, including video for social media • Versions of creative to be used on ozone action alert days issued by MARC. (These typically include billboard and digital homepage takeover designs, and radio scripts.) Add-on services that MARC may be interested in including in a final scope of work: • Media campaign plan for a campaign budget of approximately $250,000. (MARC would implement the campaign.) • Photoshoot to provide new, locally-based imagery for the campaign. Note: Please include these add-on items as separate line-items in the cost proposal.
