Specifications include, but are not limited to: The contractor shall provide any or all, but not necessarily limited to, the following services customarily performed by a modern, professional, full service marketing/advertising/public relations organization in order to assist any state agency of the State of Missouri in fulfilling goals specified by the state agency. a. Advertising services, including creation, preparation, and placement of advertising in various media, b. Media services, c. Video and audio scripting and production, d. Public relations, public information, public education services, e. Branding consultation and logo development, f. Strategic communication/marketing planning and measurement, g. Outreach services, h. Sponsorship services, i. Sales promotions, j. Internet and web marketing, k. Direct marketing, and l. Social media marketing and promotion.
