Specifications include, but are not limited to: The Successful Offeror(s) shall provide any or all services customarily performed by a modern, professional, full service marketing/advertising/public relations organization in order to assist the MHTC and MoDOT in fulfilling specified goals, including but not limited to the following: 1. Advertising services, including creation preparation and placement of advertising in various media, 2. Media services, including photography and video production 3. Public relations services, 4. Public information/education services, including media training and software instruction for MoDOT employees. 5. Outreach services, 6. Sponsorship services, 7. Web production, 8. Direct marketing