2025-04-023 - Marketing Agency of Record RFP 2025

The Saint Louis Zoo (“Zoo”) is seeking a full-service agency to supply a broad range of marketing and communication services including but not limited to marketing strategic planning, campaign management, creative development, media planning and buying with a focus on digital advertising, event advertising and image campaigns. The Zoo views its marketing agency of record as an extension of its team.
Partnerships may be formed to provide the services outlined in this RFP.  Identification of a lead agency is required. The agency or partnership must bid on full scope of this RFP. All communication and payment will be executed through the lead agency.
Working with the Director of Marketing and members of the Zoo Marketing Team, the selected agency will be responsible for the delivery of the following scope of work to enter a three-year contract with the option to renew for up to an additional two years if mutually agreed upon by both parties.