Specifications include, but are not limited to: This RFP has been issued to seek qualified advertising agencies with experience working with the tourism industry and can demonstrate the necessary experience and creativity to create branded messaging and ad design content. As we emerge from the Covid pandemic, it is an important time to reintroduce Natchez, Mississippi and Visit Natchez and recapture prospective visitors. The NCPC has recently launched a new brand including logo, tagline and brand guidance. The new advertising will reflect the essence of the new brand and the messaging we want to convey to visitors within Mississippi but to a greater degree, visitors from neighboring states as well as nationally and foreign independent travelers. We are looking for an advertising agency that will work with us and our other marketing partners, Advance Travel & Tourism (Digital) and the Lou Hammond Group (Public Relations) to develop new content and ensure a cohesive and coordinated strategy. The scope of work includes: 1. Development of Experiential Marketing Programs a. Utilizing the new brand guidance, develop key activations to help promote our destination externally as well as activations for the local community b. Develop activations for Natchez/Adams County Airport to feeder market (Dallas or Houston) 2. Merchandise design in accordance with new branding 3. Design assistance at Natchez Visitor Center at the Depot which is slated to open late Spring 2024 ie concept creation, signage, etc. 4. Introduction video for tourists at Natchez Visitor Center at the Depot
