A. Provide media coverage of the SFSP offered through the USDA Food and Nutrition Services. B. Assign the Contract Account Representative to work directly with the MDE Representative. C. Utilize the free United States Department of Agriculture (USDA) SFSP marketing resources when practicable. 2.2 Contractor Prerequisites A. Technology-related experience. B. Relative experience to the functional expertise marketing to a large population providing awareness. C. Experience in traditional communication and outreach methods with digital systems. D. Managing experience of social media channels with using tone and messaging; and E. Knowledgeable of design programs and languages to create appealing visuals from brand identity. 2.3 Deliverables A. Provide media planning strategies and execution for increasing the public awareness of the SFSP for Mississippi, no later than May 15. B. Publicize the SFSP throughout the state to bring awareness of more than 750 feeding sites available for all children (multicultural) through age 18 when schools are out for summer, between May 25 and June 30. C. Provide a preliminary plan and strategy for the media coverage proposal to the MDE to include a minimum of two types of coverage (e.g., radio/television spots, mobile advertising, social media, and digital billboards), no later than May 15. D. Review program information and data targeting areas of the state with a high percentage of children eligible for free lunch during the school year and low participation in SFSP and the 2024 National School Lunch Program (NSLP) and the 2025 SFSP Data Sheet to review target areas (Appendix J and K), no later than May 15; E. Determine the planning and creative development for media coverage locations and saturation for the anticipated date range of May 25 through June 30, no later than May 15. F. Secure media coverage as agreed upon by the MDE, no later than May 15. G. Report performance measures (e.g., impression clicks geofences, ads) for media coverage utilized no later than September 1. H. Provide details for the ratio of staff services expense versus media buy expense no later than May 15.
