Please note: This is a Sole Source Notification. Cadence is the only conversation intelligence platform supporting text, chat and WhatsApp engagement and analysis, with a bi-directional Slate integration. This allows automatic data loading, real-time updates, and logging of activity, ensuring accurate and efficient communication with prospective and current students. Additionally, Cadence allows contact data to be loaded automatically (or triggered on-demand) from Slate, allowing onboarding coaches to view critical, up to date and relevant student attributes from the CRM in the Cadence web app and mobile application. MSU will use Cadence Chat to enhance prospective student engagement by automating responses with smart messages, providing timely updates, and improving communication efficiency across departments. Additionally, Cadence’s AI assistant, live chat capabilities, and advanced reporting features (conversational intelligence and engagement functions) will allow MSU to analyze engagement trends and refine communication strategies. With on-demand training and compliance management, Cadence ensures that all communication is effective, secure, and aligned with best practices, making it the only solution capable of meeting MSU’s communication and engagement needs.