Scope of Services The selected vendor will work in close collaboration with DMH staff and key stakeholders to support the continued growth and effectiveness of the STAND UP Campaign. The scope of services may include, but is not limited to, the following: 4.1 Expansion of Existing Work • Review and assess current STAND UP Campaign materials, branding, messaging, and media efforts. • Build upon existing creative assets and messaging to ensure continuity, consistency, and alignment with DMH goals. • Recommend updates or enhancements to improve reach, cultural relevance, and audience engagement. 4.2 Collaborative Partnership with DMH • Work collaboratively with DMH leadership, communications staff, and program teams throughout the project. • Participate in regular planning meetings, progress reviews, and strategy sessions. • Incorporate feedback from DMH and stakeholders into campaign development and execution. • Ensure all materials and messaging align with DMH policies, priorities, and approval processes. 4.3 Media Campaign Development and Implementation • Develop a comprehensive, multi-channel media strategy that may include digital, social media, radio, television, print, and community-based outreach. • Create compelling, accessible, and inclusive campaign messaging tailored to diverse audiences across Mississippi. • Support media planning, placement recommendations, and performance tracking. • Develop creative assets such as graphics, videos, public service announcements (PSAs), and social media content an effective way to expand, reach, increase access/awareness, and empower people to make safer and healthier decisions.
