Specifications include, but are not limited to: The Mississippi Department of Mental Health is looking to engage in a billboard advertisement campaign with statewide placement to promote the 988 behavioral health and suicide prevention lifeline. The vendor will continue the efforts of 988 marketing by statewide installation of outdoor billboards in specific areas approved by DMH. Provide a statewide six (6) month minimum campaign for billboard advertising that reaches high traffic and rural locations throughout the state with multiple geographic areas that includes both large urban or metropolitan markets and rural areas. This campaign should be designed to include comprehensive coverage throughout the state. A minimum number of 35 billboard displays should be proposed and utilized in the campaign. Multiple sign dimensions may be used, but at a minimum, at least one digital billboard or bulletin size must be used in each larger geographic area. Communicate proposed ideas to DMH and medial consultant firm for final approval. Provide geographical map of proposed billboard locations. Provide impression counts at all proposed locations. The Department of Mental Health will provide the artwork. All setup costs must be included in the bid. Provide regularly scheduled onsite maintenance to locations when needed.
