Specifications include, but are not limited to: Aligning with the organization mission of Explore Minnesota, position Minnesota travel and tourism positively via national and regional media in order to promote and facilitate travel to and within Minnesota. • Generate measurable media coverage of Explore Minnesota and unique statewide travel experiences. • Develop and implement a robust media relations strategy that successfully promotes Minnesota tourism and Explore Minnesota. • Augment existing social media and marketing strategies that promote Explore Minnesota, including use of popular statewide travel hashtag #OnlyinMN. • Create collaborative strategies and tactics that encourage state tourism industry and partner participation. • Provide leadership in areas of crisis communications, tourism stakeholder engagement, diversity and inclusion, and travel trade relations as needed.