MDH is requesting proposals to develop a youth social media engagement program. The goal is to encourage and compensate youth to create and share content about COVID-19 and other public health topics on their personal social media channels. Content should be presented in creative and authentic ways that are likely to resonate with their peers. This opportunity will prioritize youth who already have an existing relationship with MDH programs. MDH may amplify youth-created content through official department social media channels and other paid promotions. The total project budget must not exceed $1,071,500 for the initial term of the contract, and all proposals must include a detailed cost breakdown demonstrating compliance with this funding limit. This is a mandatory requirement.
