Pre-project research and discovery – some parameters and expectations include: o BSU’s identity and “special sauce” – why do people attend and support BSU? o The purpose of the site o SWOT Analysis o Site audiences and archetypes o Pain points and expectations o Site audit – scaled to project goals o Top-level site needs (functionality, editorial, content model) Top-line brief and project plan, including project management system New site map – prioritizing external audiences in Phase 1 while respecting internal audiences and planning for Phase 2 Wireframes o Home Page o Standard Use Page o Pages Associated with “Find Your Program” o Unique Landing Page and Design Blocks o Forms and Lead Capture o Academic Catalog Landing Page o Directory and Bios – Individual Posts
