Phase I: Kick Off Consultant will: • work with City to solicit community Steering Committee members • host kick-off meeting with the internal project team and a community kick-off at the State of the City in late March or April 2026 Phase II: Research & Analysis Consultant will: • conduct formal, quantitative research and informal, qualitative research, including reviewing previous City projects (Downtown Studies, Brookview branding work, community surveys, community input reports, etc) and creative community engagement • host focus groups, conduct surveys, interviews, etc • assess current branding and existing creative assets, including logos, brand platforms, color palettes, and design • provide a report capturing input from all research, analysis, and assessments • provide budget recommendations for phased implementation costs, including recommendation on 2027 budget allocation Phase III: Creative Concept & Design Development Consultant will develop a minimum of three versions of: • branding options for logos, color palettes, straplines, and varied visual elements as outlined, with two rounds of revisions • messaging, theme, and story ideas as outlined, with two rounds of revisions The steering committee will review the options and make a recommendation to the City Council for approval. Phase IV: Implementation and Ongoing Management Consultant will present final report to City Council, including branding guide and rollout plan. Final Deliverables will include: • selected brand elements with a brand standards guide directing proper and consistent use for: o print and electronic marketing o website design o media placement o public relations o outdoor signage o vehicles o apparel and single-color applications o community partner branding options • a brand identity implementation matrix and maintenance plan • recommendations to articulate the brand, define markets and promotional avenues, and better promote and create brand awareness • presentations at the conclusion of each project phase • a final written report outlining project details • a plan for ongoing evaluation of the brand’s effectiveness and reporting results to stakeholders, including: o surveying individuals regarding effectiveness of brand roll out o benchmarking questions for the community survey regarding brand awareness and impact 2.2 Additional Services Consultant may include information regarding additional services. Consultant must list additional services and associated costs separately.
