Specifications include, but are not limited to: The Office of Higher Education is requesting proposals from qualified design and communications firms to provide design, writing and consulting services for preparing publications, brochures, presentations, loan campaign marketing and the agencys Web sites as outlined. The initial contract will run from July 1st, 2013 through June 30, 2015. The State will have an option to renew the contract for up to an additional two years, through June 30, 2017. It is the goal of this project that Minnesota residents will recognize and understand materials and resources produced by the Office of Higher Education for their clarity, consistency and effective design. As a result, students and their parents will be informed with objective and accurate information about preparing and paying for college. With the design of the annual higher education accountability report, Minnesota Measures, policymakers and higher education administrators will be clearly informed about ways to evaluate the effectiveness of postsecondary institutions in Minnesota.