1. Strategic Communication Planning a. Develop a comprehensive communication process focused on proactive community engagement. b. Align key messaging with departmental goals, policy initiatives, and community priorities. 2. Message Development and Delivery a. Craft clear, consistent, and accessible messaging for diverse audiences. b. Provide guidance on news releases, media statements, community updates, and digital communication. 3. Media and Community Relations a. Support the department in cultivating strong relationships with local media outlets. b. Advise on strategies to highlight community policing efforts, partnerships, and success stories. 4. Capacity Building a. Provide coaching and training for MPD leadership and communication staff to strengthen internal communication capacity. b. Share best practices from other agencies and proven models for public safety communications. c. Improve capacity to respond to crisis in a timely and transparent manner
