Functional Requirements Summary Student Coaching. The Solution will make it possible for the SELF Program Coaches to: Track and manage Student outreach and other communication efforts made via mass email and SMS campaigns and through individual Student outreach. Email survey links to Students and automatically populate responses into corresponding fields in the Student Record. Create an audio/video record, save, store, and download phone and video calls for training and quality development. Enter and save student notes from meetings and other interactions. Student Engagement. The Solution will make it possible for the SELF Program Marketing team to: Create, send, and track email and digital marketing campaigns. Capture lead interactions with emails, website pages, and other content. Streamline campaign management, lead nurturing, and data-driven engagement through automation. Ensure a connected marketing and lead-tracking process.