Services may include, but are not limited to: • Brand Development and Standards – Refine the BPSBC brand, establish consistent branding standards, and align messaging with target markets and revenue centers. • Digital Media Strategy and Content Delivery – Create and implement a digital media plan including social media, content creation, design templates, photography, videography, and website management with SEO integration. • Marketing Collateral Design – Produce materials such as flyers, signage, presentations, swag, and other outreach tools. • Advertising and Outreach – Execute digital and traditional campaigns (paid search, display, print, radio, email marketing, earned media placements). • Campaign Measurement and Analytics – Track and report on web analytics, social media engagement, and campaign performance, clearly linking outcomes to BPSBC revenue growth and return on investment.
