Specifications include, but are not limited to: Marketing Research: Market analysis, focus groups, and other marketing research that may include questionnaire development, data acquisition, conducting surveys, and providing detailed findings and executive reporting to GVSU. Also provide analytics for digital, email, and direct mail tactics. Strategy: Marketing/advertising communications strategy development. Demonstrated experience in higher education marketing is preferred. Project Management: Manage all projects according to budget and timeline. Includes language translation services, event advertising, and other project coordination. Creative Services: Copywriting, graphic design, and production services for print, digital, transit, and email, including same day and 24-hour turnaround. For radio/audio: concept development, copywriting, and production. For direct marketing: List acquisition, data management, and mail coordination; print and email design and execution. Media Planning, Negotiating, Administration, and Execution: Includes print, radio, television, outdoor, transit, digital, mobile, social media, radio/audio, and other media in markets throughout Michigan, surrounding states, and internationally.