The Feature Wall is the first focal point guests encounter as they enter Gerald R. Ford International Airport. This artwork should not only guide travelers visually into the updated terminal but also act as a welcoming gesture, setting the tone for their journey. The artwork should be visually striking from a distance while also offering layered details that reward closer viewing. Artists are encouraged to explore innovative uses of material, texture, and form to achieve both impact and durability in this high traffic environment. As with the other opportunities, there is no prescribed medium. However, the use of durable, high quality materials suited for permanent installation is required. The final work should harmonize with the architectural design of the terminal while celebrating the natural beauty, textures, and spirit of West Michigan. In addition to serving as a powerful focal point, the Feature Wall may function as a visual guide that supports intuitive wayfinding and helps establish a memorable sense of place for travelers. The artist should also consider how the artwork could be designed and fabricated to allow for future relocation. Because the site may be expanded in 5–10 years, the work should be movable and able to be reinstalled without compromising its integrity or visual impact.
