Little Traverse Bay Bands of Odawa Indians (LTBB) Health Program, through funding from Medicaid operations and billing revenue is requesting proposals for a comprehensive social media campaign that will target specific demographics to ensure a social media calendar and content to increase public awareness about the Crooked Tree Wellness Clinic (CTWC). To create a social media content calendar and strategy to represent the brand on a cohesive banner across all channels. The selected agency will be responsible for the following: A. Development of a creative and effective social media strategy. B. Work with LTBB Health Department Staff on timeline and content. C. Design and execution of multi-channel social media campaigns. D. Creation of compelling content for digital platforms, print, and other media. • Social Media Posting for Facebook and Instagram • Set up and optimize Instagram • Optimize Facebook 2-3 posts per week 1 story per week • Facebook and Instagram boosted posts E. Implementation of campaign; targeting outreach initiatives to diverse communities. F. Monitoring and analysis of campaign performance. G. Manage LinkedIn for LTBB Health Department. • Begin posting 2-3 times per week Crooked Tree Wellness Clinic information to connect to professionals and organizations that will refer clients H. Google Business Profile Management & Posting • Optimize Google Business Profile Post SEO-optimized captions with strong CTA’s on each GBP weekly. I. Provide monthly reports on social media outcomes.
