The selected agency will be responsible for the following: A. Development of a creative and effective mixed media campaign tailored to the LTBB community. B. Design and provide audience targeted display advertising through mobile targeting methods through the use of department-derived data sets and census information. C. Provide substance abuse advertisements by means of Audience Targeted Display, Keyword Targeting, Native Advertising, OTT ads and Geofencing, designed to bring awareness to the public. D. Creation of compelling content for digital platforms, print, and other media. E. Implementation of media campaign; targeting outreach initiatives, tracks impressions and sites visited for each group by use of pixel tracking and analyze the results. F. Monitoring and analysis of campaign performance. G. Work with LTBB Education Department Staff on timeline and content with Media Campaign Target Data. H. All content, materials and publications (written, visual or sound) resulting from award activities shall contain the following statements: “This publication was developed by Little Traverse Bay Bands of Odawa Indians and fully supported by Grant No.BH22IHS0006-02 awarded by Indian Health Services (IHS) Suicide Prevention, Intervention, and Postvention (SPIP) grant funds. The opinions, findings, conclusions, and recommendations expressed in this campaign, publication, program, and/or exhibition are those of the author(s) and do not reflect the views of Indian Health Services (IHS).”
