The MICRC seeks an experienced, creative, and resourceful public relations firm that has intimate knowledge of the demographics of metro Detroit residents and how to best reach them for meaningful engagement in providing feedback for proposed maps. This firm will construct and execute a public relations plan that educates residents on redistricting, shares why their input is needed in reconfiguring these six districts, and the opportunities available to provide feedback. This plan should include various communication channels to reach the target audiences, take advantage of traditional and non-traditional media sources and influencers, identify and partner with civic and grassroots organizations with the overall goal to increase feedback from metro Detroit residents.