• Devise, launch, and execute value-added, cost-effective marketing strategies. • Strategize and place media campaigns that positively impact engagement, return on investment (ROI), and added value. • Raise awareness within the targeted audience to help drive positive Call to Actions (CTA). • Leverage relationships with key stakeholders and media partners to achieve optimum media marketing outcomes and best negotiated media rates. • Provide media expertise in delivering compelling communications and content across various platforms, traditional and digital. • Present a recommended media plan within budgets and identified by medium. • Monitor the media buy to ensure proper placement, activity, audience engagement and campaign optimization. • Provide complete information on creative requirements and placement in an appropriate time frame to meet deadlines and is directed back to appropriate call to actions provided. • Prepare and submit reporting as requested, that could include weekly metrics on campaign performance and leads developed and provide ongoing recommendations for campaign optimization.
