A. REQUIRED SERVICES & EXPECTATIONS Muskegon Community College intends to obtain the services of a qualified firm to manage, provide guidance, and execute all media planning and buying in coordination with and at the direction of MCC’s Chief Marketing and Communications Officer. B. CONTRACT SCOPE 1. Media planning, buying and placement for Fall, Winter, and Summer enrollment, awareness campaign strategy, and media planning in collaboration with MCC marketing team 2. Analytics and consulting on creative, landing pages, and campaign performance 3. Paid media campaign management 4. Negotiate & secure media space 5. Traffic creative to media vendors 6. Monitor & optimize campaign performance 7. Campaign performance reports to include weekly tracking, monthly overview, and campaign completion 8. First campaign to focus on 2026 Winter Enrollment; classes start in January 2026
