Specifications include, but are not limited to: Professional, strategic marketing, branding, communications and media-placement services to assist the department in developing and implementing marketing plans that will address priority goals for the DNR. Activities include, but are not limited to, marketing research, coordination, planning, writing, graphic design, photography, video production, radio and television public service announcement production, and social and digital media planning and purchasing. Writing, graphic design and production would be for all media types: web, email, social media, video, print, radio and digital advertising. The work will involve meeting with DNR staff to review current promotional, programming and customer service activities to make research-based strategic recommendations to strengthen the DNR brand. It will also include developing and implementing marketing plans to reach priority goals, using a variety of media appropriate for the audience and within budget. It would also involve communications coordination and media support for special projects.
