Specifications include, but are not limited to: 1. Media Buying Analysis of radio buys to verify compliance in the following areas: • Delivery of Lottery-approved media plan by market • Delivery of Agency estimates by station • Cost benchmarking versus current industry standards • Compliance to Lottery media buying guidelines • Identification, tracking, and confirmation of under-delivery restitution owed to Lottery • Ad-ID/ISCI analysis of trafficked advertising assets. 2. Media Billing/Reconciliation Analysis of all funds billed to Lottery by Agency for the same four radio buys, including review and comparison of the following: • Invoiced amounts from stations purchased versus amounts billed to Lottery by Agency • Amounts remitted by Agency versus station invoice amounts • Length of time from station invoice date to payment date by Agency.
