The Consultant will be expected to provide the services identified below. The items listed represent the minimum services expected to be performed. In your response to this Request for Proposals (RFP), identify other related services that you will provide, if applicable. 3.1. Brand Communications Plan: Work with the DEGA Marketing and Events Committee, City of Kalamazoo Downtown Coordinator, sponsored event manager(s), and City of Kalamazoo Department of Parks and Recreation staff to coordinate a brand communications plan, event promotion, and general marketing of the downtown to current and potential residents, visitors, business owners, and downtown workers. Monthly reporting will be submitted to the DEGA Marketing and Events committee. 3.2. Event Promotion: Provide marketing services to promote the downtown experience, including supporting existing events and attracting new events in Downtown public spaces: Arcadia Creek Festival Place, Arcadia Creek, Bates Alley, Bronson Park, South Kalamazoo Mall, North Kalamazoo Mall, Exchange Place, Farmers Alley, Michigan Avenue, Haymarket Plaza, and other arteries of the downtown.
