This RFP seeks a creative and strategic partner with deep experience in higher education and/or mission-driven comprehensive fundraising campaigns to help shape a unifying campaign brand that is authentic, aspirational, and flexible — one that can inspire philanthropy and engagement across diverse audiences. Under the leadership of, and in close partnership with DAA, the selected firm will support the University in: • Developing a campaign brand platform that clearly communicates the vision, values, and priorities of the campaign. • Creating a campaign name and tagline that are memorable, inspiring, and adaptable to various audiences and media. • Designing a visual identity system (including logo/wordmark, color palette, typography, and guidelines) that aligns with the University’s primary brand while maintaining a distinctive campaign presence. • Supporting the development of a narrative framework and messaging architecture that can be deployed consistently across print, digital, and experiential channels.
