Develop a marketable property name that is memorable, distinctive, and aligned with the site’s identity and community context. Create a visually cohesive brand system, including a logo, color palette, typography, and usage guidelines, that communicates opportunity, stability, and community engagement. Design collateral and assets that support tenant recruitment and occupancy efforts (e.g., a one-pager for each unit, fact sheet for building, presentation templates, digital assets). Ensure the brand speaks to current and prospective tenants across multiple sectors (e.g., small businesses, nonprofit organizations, makers/creatives, startups, and communityoriented ventures). Embed community involvement and stakeholder input into the branding process, with mechanisms for feedback and alignment with public and resident interests. Provide brand governance materials, including a brand style guide and a simple brand book to ensure consistent application by internal teams and tenants.
