Specifications include, but are not limited to: GPPSS is seeking to hire a highly experienced professional marketing/branding firm. It is preferred, but not required, that the selected firm has experience with K-12 branding campaigns. GPPSS is looking for a firm to plan, research and launch an effective and comprehensive K-12 branding campaign by working collaboratively with GPPSS leadership, the GPPSS Board of Education and the GPPSS Brand Subcommittee to present a brand brief that includes the following: ● Research Methodology, including a deep review of GPPSS historical and current documents and online information (web, social media, etc.), competitive analysis, new research (quantitative and qualitative), key competitor review, target audiences, etc. ● GPPSS Brand Identity, including brand promise options, brand positioning, key messaging, identity guidelines book, supporting overall design look and feel, brand personas, and a list of effective recommendations for improving Districtwide marketing communications (new website, new logo to complement District seal and handle the heavy lifting, etc.) ● Design of a comprehensive marketing communications strategy during the 2023-24 academic year and beyond based on the new brand. ● This RFP does NOT include services for the brand campaign execution. GPPSS is looking for recommendations to create an effective brand campaign execution, including strategic and tactical items, costs, timeline, etc
