Specifications include, but are not limited to: Creating customer-centric innovative retail environments. Supporting the academic mission by providing efficient and effective textbook/course materials services to student and faculty. Creating and implementing effective strategies to reduce the cost of textbooks/course materials to students by offering a comprehensive textbook rental program, a strong used textbook program, and an innovative digital textbook/course materials program, access to OER course materials, and by utilizing emerging technologies. Leading the transformation from traditional textbooks to digital course materials. Developing a proactive textbook/course materials strategy that will allow the College Store to compete effectively in the challenging college bookstore environment. Communicating and coordinating effectively and proactively with faculty regarding the use of all types of course materials. Providing easy access and multiple distribution channels for textbook/course materials. Introducing new products and services that meet the evolving needs of customers, including students, faculty/staff, alumni, fans and visitors.