Specifications include, but are not limited to: The UMass Amherst University Relations department seeks a strategic partner to serve as their creative agency of record, one with a comprehensive set of capabilities, deep knowledge of best practices, ready resources for fast turnaround projects, and ability to develop a deep understanding of the university and our brand to add value with high-quality deliverables. The agency will work on various creative tasks and providing reputation-management assistance. While the University Relations team has internal creative, marketing, web, issues management and PR teams, the department seeks an agency as a long-term partner who has the complete set of agency capabilities (videography, graphic design, copywriting, photography, media buying, presentation graphics, PR, etc.). This strategic partner will help increase capacity for ongoing campaign development and deployment, ad-hoc strategic projects, communication needs, and the ability to provide resources for time-sensitive projects that require fast turnaround.
