Specifications include, but are not limited to: Update the existing website design and content and move to the content management system (CMS). Train key staff to use the content management system. Develop a page layout, look and feel to be used throughout the redesigned website Develop guidelines for content creation covering things like keywords, length, fonts, linking and ultimately - - relevancy with RCC website committee Use HTML Text Copy, Links & Breadcrumb Trails Position Content Towards the Top of HTML Code Optimize HTML Meta Tags Link to Related Sites Optimize Internal Links Manage the collection, editing, writing and optimizing of content. Design the navigation scheme according to RCC instructions. Create a Site Index to maximize search engine positioning for your website. Create a Contact Us page that minimizes spam email messages coming to the website. Provide technical support after the website is online