Specifications include, but are not limited to: Planning and implementing all fulfillment services connected with the operation of the Division's quarterly magazine, Massachusetts Wildlife, and thus maintaining the existing subscriber base and expanding it through initiatives to new subscribers. The vendor is to provide the most professional up-to-date information and status of and trends in the magazine industry, specifically in the areas of fulfillment, circulation management and promotion. The vendor will serve as a consultant to the MDFW in all aspects of magazine management, finance, promotions and fulfillment. Vendor must be able to provide a range of services from basic opening of subscriber mail to capturing and reporting on subscriber information and providing comparison to the performance of similar publications. Quality assurance is vital and must include such functions as spot checking of data entry, post office verification, monitoring of customer calls, seeding of promotional mailings, renewals mailings and billing, preparing reports on customer calls and correspondence sorted by type. Specific knowledge from working with state and non-profit magazines is desirable.