Specifications include, but are not limited to: The MA Office of Travel and Tourism (MOTT) is seeking proposals from experienced Massachusetts marketing agencies in public relations, marketing strategy, social media, graphic design, and advertising support services for a marketing campaign to promote Massachusetts to tourists and travelers. The campaign will include innovative promotional strategies and/or programs to stimulate and incentivize spending and provide support to the Massachusetts tourism businesses disrupted by the COVID19 pandemic and increase activity to VisitMA.com and all social media sites. It will highlight the recreational, scenic, historic, cultural, and culinary tourist attractions, amenities, and advantages of the state at large. It will consist of television, radio, billboards, print, and digital materials including paid social media. The agency will solicit feedback from the 16 Regional Tourism Councils (RTCs), the Massachusetts Marketing Partnership (MMP), stakeholders in arts and culture, agriculture, history, outdoor recreation, and others identified by MOTT to create cohesive messaging and create opportunities to amplify the campaign. The campaign will enhance the state's image, promote the state as a year-round destination, and encourage expenditures by visitors to the state.
