Specifications include, but are not limited to: The University of Massachusetts is seeking to engage the services of a firm that will assist the UMass system in the development and execution of a marketing and advertising communications plan. The UMass System/UMass President’s Office seeks to build on the award-winning marketing and advertising campaign that it has presented over the past two years. The successful firm will help to chart the next phase of the communications course at the System-level, which is to say: What should the message be and how should that message be communicated? The capabilities and attributes being sought include: A proven track record in developing and executing multi-media marketing campaigns, preferably including experience at the higher-education level. Experience in conducting marketing research and the ability to demonstrate how research shaped and informed subsequent campaigns. Media-buying expertise, including social and digital media. The ability to provide recommendations on social media, search-engine marketing, web and graphic design, advertising and other forms of marketing communications.
