Recipients will perform according to the approved Marketing Plan submitted in response to this RFR. Marketing Plans should outline programming and activities that promote local economic development, with an emphasis on return on investment for the Commonwealth. Marketing Plans should address: • Attracting, servicing and promoting visitors traveling to RTC’s Designated Service Area. Note: Visitors are defined as one who travels 50 or more miles one way from his/her home and/or travels any distance and stays overnight in a paid accommodation. • Managing and distributing the influx of visitors • Promotional programs and projectsthat encourage and stimulate tourist, convention, visitor and vacation business Target markets may include, but not be limited to, domestic and international leisure travelers, meetings and conferences, sports-related travel, group travel, and incentive travel. Additional requirements are listed in the Review Criteria below and may be further detailedin resulting Grant Agreements.
