Specifications include, but are not limited to: Northern Essex Community College (NECC) is soliciting competitive sealed proposals for Digital Advertising Services as outlined below. NECC is seeking a marketing agency to collaborate in planning and placing digital advertising campaigns. Assist in developing strategy and planning for enrollment campaigns (fall, winter, spring, and summer), as well as event specific marketing campaigns throughout the year. Campaigns should encompass a mix of digital advertising platforms to include social media, remarketing, list targeted, video, paid search and display, and geofencing. All media buys will be required to adhere to our specific geographic service territory. The ideal agency will have a strong understanding of the community college mission, its target audiences, and the community college enrollment process and timelines.
