Specifications include, but are not limited to: 3.2.1.1 Adapt and implement multiple components from the We’re Over It social marketing campaign toolkit. (a) The following components are required: 1. Develop and implement a social media plan to expose youth ages 16-24 to social media images, which may include working with youth-serving organizations and/or purchasing sponsored content and ads 2. Produce printed materials (posters and postcards) and make them available to youth ages 16-24 directly and/or by working with youth-serving organizations (schools, businesses, others) 3. Hold at least one (1) community event featuring the campaign that includes partner organizations and community leaders/influencers (b) The following components are optional: 1. Develop and implement a workshop that corresponds to campaign messages for youth 2. Print the We’re Over It slogan on youth-friendly promotional items to engage youth 3. Leverage partnerships to gain permission to install sidewalk decals in areas frequented by youth 4. Produce a short video to complement the campaign brand (subject to MDH approval) 5. Coordinate a contest or initiative featuring youth-created content related to the campaign 6. Plan activities to mobilize and engage youth in the campaign 7. Plan activities to use art, murals, or public spaces to reflect the campaign 8. Translate or adapt materials to meet community-specific and culturally relevant needs of your community 9. Other campaign-related activities justified and explained in the proposal 3.2.1.2 Implement the social marketing campaign to complement other existing sexual or domestic violence prevention activities occurring in the community. (a) Primary prevention strategies from the CDC’s sexual violence technical package, STOP SV: A Technical Package to Prevent Sexual Violence (2016), includes the following primary prevention strategies and approaches: 1. Challenge Social Norms that Perpetuate Violence (i) Bystander approaches (ii) Mobilizing men and boys as allies 2. Teach Skills (i) Social-emotional learning (ii) Teaching healthy, safe dating and intimate relationship skills to adolescents (iii) Promoting healthy sexuality