Specifications include, but are not limited to: 2.1.1. The Maryland 529 is issuing this Request for Proposals (RFP) for the purposes of acquiring the services of a qualified marketing and communications firm to support Maryland 529 marketing initiatives for the following Plans and Programs: 1) Maryland Senator Edward J. Kasemeyer Prepaid College Trust (“MPCT”); 2) Maryland Senator Edward J. Kasemeyer College Investment Plan (“MCIP”), which is managed by T. Rowe Price; 3) Maryland Achieving a Better Life Experience (“ABLE Program”), managed by Sumday Administration, LLC (a subsidiary of BNY Mellon); and 4) Save4College State Contribution Program. 2.1.4. Maryland 529 is seeking one firm for contract award with experience in the following two services areas: 1) Marketing Services - Brand development and management; marketing; media planning and buying services, social media strategy, implementation and management; graphic and web design and development; and market research; 2) Public Relations Services - Community outreach and public relations, coordination of communications activities, and communications strategy assessments.