Specifications include, but are not limited to: A. Provide a work plan outlining the specific timeline of the development of video/social media,
radio and/or print banners, and provide recommendations for placement and evaluation methods.
B. Identify all staff responsible for working on this project.
C. Provide a work plan that includes a realistic timeline.
D. Describe the proposed features for the ads.
E. Provide recommendations for placement and evaluation methods.
F. Describe how the ads will reach the targeted populations, especially diverse populations and
persons with disabilities, and maintain “brand awareness”.
G. Describe any innovative features that will be used.
H. Describe sizes and uses of proposed materials.