Develop and execute a cohesive branding strategy to enhance District Heights' image and reputation. • Conduct thorough research and analysis to understand the community's demographics, values, and aspirations. • Collaborate with the Director of Communications and key stakeholders to define District Heights' brand identity and positioning. • Create a comprehensive brand style guide encompassing visual elements such as logos, color palettes, typography, and imagery. • Develop a detailed brand implementation plan outlining how and where the branding strategy will be deployed. • Craft a compelling brand messaging strategy that resonates with the target audience and reinforces District Heights' unique identity. • Create an emotional map to identify key emotional connections that the brand should evoke.