The awarded vendor will provide the following services: 2.1. Discovery Phase 2.1.1. Conduct comparative UX/UI benchmarking of institutions offering noncredit workforce programs and leading non-education marketplaces with best-in-class ecommerce experiences. 2.1.2. Facilitate stakeholder workshops and interviews. 2.1.3. Conduct business requirements gathering to document functionality, user needs, and technical constraints. 2.1.4. Analyze and summarize stakeholder input into a summary report. 2.1.5. Develop and validate up to five (5) user personas representing target audiences. 2.2. Information Architecture 2.2.1. Produce a digital sitemap outlining navigation structure for up to 50 webpages with multiple tiers (Tier 1, Tier 2, etc.). 2.2.2. Create user flow diagrams illustrating the end-to-end learner journey from entry to checkout. 2.3. UX/UI Design and Wireframes 2.3.1. Create low-fidelity UX wireframes for up to all unique page templates and experiences for both desktop, tablet, and mobile devices. 2.3.2. Deliver annotated high-fidelity wireframes for desktop and mobile layouts, including functional notes and responsive behaviors. 2.3.3. Produce full-color mockups and establish a new, forward-looking visual design system (typography, color palette, UMGC branding elements) to guide the visual implementation of the digital storefront. 2.3.4. Provide high-fidelity UX/UI templates for customizable marketing landing pages that reflect a fresh and modern design tailored to the digital storefront. 2.3.5. Design and document a reusable component library for Adobe Experience Manager (AEM), based on UX/UI patterns developed for the storefront, with flexibility for cross-site use. 2.3.6. Develop a clickable interactive prototype simulating key user flows for internal testing and validation prior to development. 2.3.7. Conduct usability testing on the interactive prototype of the designs and templates, with a focus on mobile-first design, to closely simulate the website experience...
