The University of Maryland Eastern Shore seeks a qualified strategic communications and marketing agency with a physical presence in Maryland to support an integrated brand and reputation-building program. The agency will be responsible for delivering the following services: 1. Brand Identity and Marketing Strategy Services - Conduct and refine a comprehensive brand identity study. - Develop and implement a marketing strategy to elevate UMES's visibility among target audiences. - Creative development for print, digital, and video assets. - Media planning and buying, including traditional and digital media. - Media optimization, monitoring, and monthly reporting. - Video production services (with capped hard costs outlined in approved budgets). 2. Strategic Communications - Message and Narrative Development - Media Relations and Public Relations - Reputation Management and Crisis Communications Planning 3. Executive Visibility and Thought Leadership - Secure speaking engagements and earned media - Develop executive content, bios, and ghostwritten op-eds
