2.3.1 Account and Project Management A. Assign a dedicated account manager to serve as the primary liaison with OPD’s Office of External Affairs. B. Develop a detailed communications plan and timeline within 30 days of contract execution. C. Attend regular status meetings and provide monthly progress reports. 2.3.2 Media Relations A. Develop media lists and cultivate relationships with state and regional journalists. B. Create, edit, and distribute press releases, media advisories, op-eds, letters to the editor, and earned media plans with a strategic approach to amplify brand awareness and thought leadership. C. Pitch media stories, secure interviews, and place articles that highlight OPD’s initiatives, case successes, and policy positions across local, statewide, and diverse outlets. D. Monitor news coverage and provide media analysis and reputation management recommendations. 2.3.3 Strategic Messaging and Material Development A. Develop core messaging documents including fact sheets, talking points, executive bios, case studies, and impact summaries. B. Translate complex legal and systemic issues into compelling, plainlanguage materials for non-legal audiences. C. Target messaging for: first person of color as Public Defender, OPD pay/fiscal disparities, youth issue legislation, and emerging legislative priorities. D. Ensure all messaging aligns with OPD’s mission and values, including client-centered advocacy and racial justice. 2.3.4 Digital and Social Media A. Provide guidance and content development for OPD’s social media platforms, including Twitter/X, Facebook, Instagram, and LinkedIn. B. Create branded templates and graphics to promote events, campaigns, and announcements. C. Develop and execute digital campaigns aligned with key OPD initiatives...
